The Razer Toaster Is Finally Becoming Reality, After Five Years? - knowledgehindi - How to create knowledge

Wednesday, May 1, 2019

The Razer Toaster Is Finally Becoming Reality, After Five Years?

"The Razer Toaster Is Finally Becoming Reality, After Five Years" Dread it, run from it, but eventually the Razer Toaster comes for us all. What was once a simple April Fool’s joke has now transformed into one of the most desired, inventive, and genuinely ridiculous concepts in gaming. 
The Razer Toaster Is Finally Becoming Reality, After Five Years


The seeds for the toaster were originally sewn back in 2013, when fans jokingly asked gaming peripherals company Razer and its CEO Min-Liang Tan for an officially branded bread heating device. In April 2016, Project Breadwinner was announced – though it was unfortunately nothing more than a playful prank.

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Of course, the ridiculousness of the concept never stopped the Facebook group known as Give us the Razer Toaster, which formed in 2013, from fearlessly campaigning to make the toaster a reality.

The point of the page was simple. As discussed with Tan himself, if the page made it to one million likes, the CEO would ensure that work on an official Razer toaster began.

The page’s creator, Mark, said of the long-running campaign.?

I started Team Toaster as a way for us to come together, share memes, share news, discuss strategies and for you all to have a say. If you want to help this page and community, the best way to do that is by being involved in Team Toaster. Yes it’s legit.

Yes this whole movement is actually not a joke. I will continue to fight for this. My biggest hope is that Min-Liang Tan or Razer will notice more of our plight and support us in more ways.

Well, after five long years those crazy SOBs finally did it. Tan shared the group’s victory video (above) last night on Facebook with his own statement on their success, saying that it was time to stay true to his word and put together his own team of designers and engineers

Tan said- ?

Alright – I didn’t think these guys were going to make it – but they did. It was to hit 1M likes and with each Razer Toaster tattoo being equivalent to 100K likes each….and they now have 12 Razer Toaster tattoos.

 Well….what can I say. I’ve just officially liked their page – and I’m going to put together my team of designers and engineers.

 It will take a few years – but I’ll be sure to share the progress – and make it a community affair. A Razer Toaster – For Razer Toaster Lovers. By Razer Toaster Lovers

It’s unclear when the Razer Toaster will officially be on the market, but now isn’t the time for such details. Right now, let’s just extend a big congratulations to Mark, Tan, and every single person at Give us the Razer Toaster who made this ridiculous joke an actual thing after five long years.

Tan Min-Liang announces Razer toaster after fans garner 1 million 'likes' for their Facebook page.?

If you aren't familiar with gaming peripheral company Razer, and its boyishly handsome CEO Tan Min-Liang, the "for fans, by fans" culture has been deeply embedded in their business.

It's also no surprise that Tan is very active on social media and engages his passionate fan base rather frequently; even spontaneously organising a giveaway for Razer Pay credits in Malaysia recently.

So it was only fitting that when a request was made by fans in 2013 for Tan to develop a Razer toaster, he gladly threw down the gauntlet and issued a challenge for them to hit one million 'likes' on Facebook.

Alright - I didn't think these guys were going to make it - but they did. It was to hit 1M likes and with each Razer?

  • In Tan's Facebook post on last night (April 29), he shared their victory video accompanied by a caption stating: "Alright - I didn't think these guys were going to make it - but they did.
  • "Well....what can I say. I've just officially liked their page - and I'm going to put together my team of designers and engineers."
  • Seems like Tan might have been facetious with his challenge but he's a man who walks the talk and that's why we stan him.
  • And Tan said yes, clearly underestimating how far the Razer community will go to get a toaster. (Yes, we're still processing how that sentence sounds.
  • In just under two months, they managed to get 12 people to volunteer, pushing their 'likes' way past the one million mark.

The result?

You get a toaster, and you get a toaster, and everyone gets a toaster!
But wait a minute... didn't Razer announce it as an April Fools' joke in 2016?
Yep, they did - which kind of adds on to the irony, doesn't it
Tan himself made a reference to it in November last year

The Razer Toaster Is FINALLY Happening After 5 Years, 44K Facebook Likes, And 12 Tattoos ?

In January, Razer and Tesla fans rejoiced when the head honchos of both firms made contact on Twitter, establishing a bromance (that really should have happened a long time ago) that could see the latter powering the former’s Southeast Asian headquarters in Singapore.

While many rejoiced about the sheer potential (Tesla cars with Razer Chroma, anyone?) of what could be dubbed the ‘crossover of the year’, the comments section was also flooded with calls for the Razer Toaster.

Longtime followers of Razer CEO Min-Liang Tan’s social media updates would be more than familiar with the Razer Toaster, but for those not in the know, it can be extremely puzzling why fans of a company that creates gaming peripherals have this seeming obsession with a household item.

As a tl;dr, the prospect of a Razer-created toaster came about over 6 years ago when a fan jokingly asked about a Razer Toaster, to which Tan replied that they already made one.

This was noticed by Razer fan Mark Withers, who then starting commenting “on every single status of Min-Liang Tan’s. Every night, every morning and every. Single. Status.”

He also created Facebook page “Give us the Razer Toaster” to document its progress.

Unbeknownst to Tan, that promise launched a 5-year long mission by Razer fans to see the toaster come to fruition.

Relentless in their quest, fans didn’t waste any opportunity to reference the Razer Toaster in announcement posts about actual Razer products, and some even got creative with photoshop to pressure the CEO into making the Razer Toaster a reality.

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